Visibility Consulting - Marketing Solutions and Strategies for Professionals and Small Businesses

	GIAA Orange County, CA www.getyournewlook.com An Orange County medical group needed to re-brand themselves online with a website that featured all of their multi-specialties (plastic surgery, anti-aging, laser and skin care, mesotherapy/injectables, hair restoration, diet and nutrition and laser vaginal rejuvenation). We created a fresh, new look with subtle flash and plenty of real text for searchability should they decide to optimize for the search engines.


	Dr. Richard Ellenbogen, M.D., F.A.C.S., F.I.C.S.: BeverlyHillsBody.com Dr. Richard Ellenbogen, a nationally recognized plastic surgeon, has been practicing in the LA area for over 20 years. When we began doing business in 2000, he had a website and a very successful practice. However, the website was very outdated, the office staff was overtaxed with patient phone calls and emails. Plus, who doesn’t want more business? The Strategy Major website redesign (BeverlyHillsBody.com) with an updated look, more patient Before & After pictures, easier navigation, and Search Engine-friendly features Patient Email Services Smaller, specialty sites were created to attract targeted patients in key areas: Revision Nose Patients and Revision Breast Patients Integrated marketing used to leverage the internet and create a flow between print ads, yellow pages and other forms of advertising, such as 3-fold Brochures for each of the doctors. The Results: One Year Later Increase in gross receipts by 35% Increased quality and quantity of patients (less wasted consultations with more well-informed first-time patients) The Results: To Date Average of about a 900% increase in yearly traffic compared to years prior Doctors estimate approximately 1/2 of all patients are coming from online.



	Dr. Joseph Stan: Aesthetic and Implant Dentistry of Beverly Hills Well-respected Beverly Hills cosmetic and implant dentist Dr. Joseph Stan was interested in practice branding, business expansion, increasing implant and cosmetic cases, build online presence and be able to showcase work to prospecitive patients. The Strategy New, custom website designed and launched at www.UnforgettableSmile.com in June 2005 Search Engine Optimization (organic, started Sept 2005) plus pay-per-lead search engine optimization. Customized practice and dentist logos, custom business card and stationary design, yellow pages strategy and local print media placement and direct marketing. The Results to Date Increased qualified patient leads, especially in cosmetic dentistry. Dr. Stan and his office estimate that for Visibility's first year of service (Jan - Dec 2005), they had about a 30% increase in gross receipts for the year due to marketing activity. Website has had a 92% increase in daily average visits from June 2005 to March 2006.


	Dental Practice Website: URL To-Be-Determined Dentist based in West Hollywood needed to redesign and refresh an outdated website and focus on key procedures like Zoom Whitening, Dental Implants and Porcelain Veneers. The Strategy A mid-sized, 15+ page site including the customized Before & After photo galleries, flash enhancement and more.


	The Aesthetic Plastic Surgery Center of Barrington: BarringtonPlasticSurgery.com This site was built and designed for a Plastic Surgeon in the Barrington area of Chicago, IL. He needed a clear site that showcased his work, provided contact information, and most of all, brought him qualified patient leads. The Strategy Custom Designed site to allow prospective patients to view the doctors work, his qualifications and his general philosophies Search Engine Optimization (began Aug 2003, ongoing) The Results to Date 1408% increase in daily average visits during the 1st 8-month period (Nov 2003 thru Jul 2004, webtrends). Search Engine placements still increasing, expect growth in traffic to steadily continue Qualified leads being generated (client states he is "getting a lot of business from the internet.")


	Dr. Geoffrey Leber, Plastic Surgeon: BevHillsDoc.com Arizona-based plastic surgeon in the Mesa/Scottsdale area wanted to build business, increase patient load and show his amazing work to prospecitive patients online. This site was built and designed for a Plastic Surgeon in the Mesa, AZ area. He needed a clean easy-to-navigate site that showcased his work, provided contact information, and most of all, brought him qualified patient leads via the search engines. The Strategy Custom Designed site to allow prospective patients to view the doctors work, his qualifications and his surgical philosophy Search Engine Optimization (organic) plus pay-per-lead search engine optimization. The Results to Date Site launched Summer 2004. 1196% increase in traffic when comparing 2004 traffic to 2005! 150% increase in average daily visitors (April 2005 vs. Feb 2006). Over 21 1st page search engine rankings on MSN.com as of December 2005. Just a few include: Page 1, #1 listing for "scottsdale plastic surgeon" Page 1, #8 listings for "scottsdale breast augmentation" Page 1 #1 for "mesa breast uplift" Page 1 #1 for "scottsdale breast uplift" Page 1, #1 listing for "mesa fat grafting" Page 1, #1 listing for "scottsdale fat grafting"


	Cosmetique Med Spa: CosmetiqueMedSpa.com Start-up Med Spa in Culver City-- just opened Nov 2005. This client needed brochures, a website and strategic marketing. We The Strategy A simple website including informtion about location, services and products. A 3-fold brochure promoting the facials and laser services. View a PDF of this brochure. Organic Search Engine Optimization Pay-per-lead Search Engine campaign Online media planning and local print planning Stay tuned for results! www.CosmetiqueMedSpa.com


	Small Business Website: Cellulitepro.com Small LA-based business owner wanted site to give consumers who saw her ads more information about her process, services, and philosophy. The Strategy A 10+ page site including client log-in section where her portfolio, pricing, nutritional advice and technique could help save her time on the phone selling clients. A 3-fold brochure promoting her post-lipo endermologie program which she is using for B2B marketing to local doctors and surgeons. View a PDF of this brochure. Stay tuned for results!

	Plastic Surgery Practice Website: PlasticSurgeryInstituteofCalifornia.com Plastic Surgery group based in Orange County wanted to redesign and refresh their old website. The Strategy A 50+ page site including extensive About The Doctors section, FAQ, letters from patients, Before & After photo gallery and more. Client Quote: "Everyone just loves the website, we've gotten so many compliments on it, you did a great job!"


	Pediatric Practice Website: ChambersGordonMD.com Pediatricians in Thousand Oaks, CA wanted to represent their practice online. The Strategy A simple 6-page site including office photo tour, doctor bios, helpful articles for parents and dowloadable map. This has been very instrumental in bringing in new patients, as parents can research the doctors and the practice before coming in. www.chambersgordonmd.com


	Dental Veterinarian Website: DogandCatDentist.com Veterinarian Dr. Anson Tsugawa is a board certified veterinary dentist specializing in veterinary dentistry and oral surgery in Los Angeles, California. He desierd a clean-looking, user-friendly site to help potential clients find helpful information about dental veterinary care for their pets. The Strategy A simple 9-page site including information about the doctor, helpful articles for pet ownder and a easy-to-use FAQ section and location map. www.dogandcatdentist.com


	Small Business Website: Honeytrained.com Small LA-based business owner wanted site to give consumers who saw her ads more information about her process, services, and philosophy. The Strategy A simple 5-page site where her experience, pricing packages and philosophy could help sell her business. www.HoneyTrained.com

	Novatone: NovatoneMusic.com This Seattle-based band needed an inexpensive site that reflected their image and didn't cost too much. The Strategy A simple 4-page site where they could post upcoming shows, a message board for the fans to sound off on, information about the band members, and their contact information. Note: Client's band no longer playing, so site is no longer up.

	FRESH Catering: LA-specialtyfoods.com FRESH Catering was a brand new start up company in 2002. They needed exposure that was economical, fast (no waiting for the next phone book to be published) and efficient. This simple website met their budget and their needs. Simple. Elegant. Informative. "LeveragetheInternet.com helped me create a quick and professional brand building/reference website. The work that was done far exceeded my expectations for its timeliness, innovation and design. Heather was efficient, used all of my ideas and had excellent suggestions of her own, and had the site up in an amazingly reasonable amount of time. I cannot recommend this company highly enough." - Chef/Owner, Fresh Catering Note: Client took site back over to maintain themselves in Sept 2003 and site was taken down in 2004 when business merged.

click image above for larger view	Wedding Websites We began doing this for our own wedding in 2003. Such a fun way to tell guests about how we met, wedding time/date information, etc! These are relatively inexpensive sites to do and a great way to keeep your guests "in the loop."

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